One Minute Sales Person | Audio book| Spencer Johnson with Larry Wilson

The nameless protagonist of this slender motivational parable initially posted in 1984 suffers from the existential predicament of the salesman: “the silent anxiety of rejection” prompted by the nagging suspicion that “the shopper did not want to buy the product or service.” From a succession of product sales gurus he learns the A person Moment top secret-it can be not promoting, it can be “serving to men and women…to feel fantastic about what they buy.” Johnson, author of the small business mega-vendor Who Moved My Cheese?, offers useful ideas ranging from reasonable (address buyers like men and women, listen carefully to their requires, use after-sale phone calls to make fantastic will and referrals) to questionable (use one-moment constructive-wondering rituals to visualize prosperous product sales phone calls) to form of depressing (paste product sales targets beside your shaving mirror). The “eighty/20 rule” is paramount: “Eighty p.c of our final results are generated by about 20 p.c of what we do.” Regretably, the reserve embodies this rule a small too well: about 20 p.c is really strong advice, although eighty p.c feels much more like filler (“The guy took out his notebook to record what he sensed was heading to be handy information”) padded further with more-substantial form.
Copyright 2002 Reed Business Details, Inc.

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Larry Wilson
Anthony Robbins
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Spencer Johnson and Larry Wilson
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